Staple Exotic

Sprint Project: Concept to Prototype in 90 days

A crafted living solution using hydroponics, waiting to be adopted, to cherish and nurture exotic herbs as exceptional pieces of art in their personal spaces and homes. At the ripe stage, also ready for consumption, for edible/medicinal herbs!

Apart from being a pet for hobbiests, larger message is to slowly inspire and inculcate habit of growing own food at home or as a community. With growing urbanisation and reducing lands, a world crisis on availability of quality food is not so far. We might need to promote specialist knowledge on healthy food and living, starting at an individual level.

The idea of exploring the need of developing a planting growing kit was a spin off from the main project Productivity Tools design directions.

Team

Jasinth MV, Richa Verma, Teesta Das

My Contribution

Research, Design & Prototype, Graphics, Presentation and Documentation

Sponsors

Godrej Interio, Godrej Innovation Center, Godrej Appliances

Project Advisors

Farid Talhame, Sujata Sanke

Year 2016-17

Patents Applied

Final concept after several rounds
of prototyping & testing

An easy to start hydroponics kit for gardening enthusiasts. The business model canvas for the same was also proposed.

Adopt-Nurture-Cherish-Repeat

Adopt

Adopt either a seed plug or a sapling plug, with a Grow Dock just like adopting a pet for your home.

Nurture

Bring home the first plug with the Grow Dock. You only need to pour in water and some love and watch them grow!

Cherish

Join the online community of growers and adopters. Share your happiness and cherish the journey.

Repeat

When its time, you will be notified of other free plugs on your subscription, waiting to be brought home.

Core
Customer

A niche market segment: someone who cherishes beauty and creativity, who loves plants, who loves gifting plants, who even misses having a pet around and occasionally loves doing experimental cooking.

Peripheral
Customer

For those have a regular need of herbs at home, small organic stores and cafes that support natural food.

Customer
Relationships

Adopt-Nurture-Cherish-Repeat service.
Community platform of growers.

Social Impact

Over the period this can scale beyond personal level and get into a revenue model for individuals as micro businesses leading to a collaborative consumption model in society.

Snapshot of Research & Experiments