STAPLE Exotic
Sprint Project: Concept to Prototype in 90 days
A crafted living solution using hydroponics, waiting to be adopted, to cherish and nurture exotic herbs as exceptional pieces of art in their personal spaces and homes. At the ripe stage, also ready for consumption, for edible/medicinal herbs! Beyond being a hobbyist’s delight, this initiative aims to inspire and encourage the habit of growing your own food at home or within the community. With increasing urbanization and diminishing arable land, a global crisis in the availability of quality food looms on the horizon. Promoting specialized knowledge on healthy food and sustainable living at an individual level is essential.
The concept of developing a plant-growing kit emerged as an offshoot of the primary project focused on designing productivity tools.
Team Jasinth MV, Richa Verma, Teesta Das
My Contribution Research, Design & Prototype, Graphics, Presentation and Documentation
Sponsors Godrej Interio, Godrej Innovation Center, Godrej Appliances
Project Advisors Farid Talhame, Sujata Sanke
Year 2016-17
Patents Applied
Adopt-Nurture-Cherish-Repeat
Adopt
Adopt either a seed plug or a sapling plug, with a Grow Dock just like adopting a pet for your home.
Nurture
Bring home the first plug with the Grow Dock. You only need to pour in water and some love and watch them grow!
Cherish
Join the online community of growers and adopters. Share your happiness and cherish the journey.
Repeat
When its time, you will be notified of other free plugs on your subscription, waiting to be brought home.
Core
Customer
A niche market segment: someone who cherishes beauty and creativity, who loves plants, who loves gifting plants, who even misses having a pet around and occasionally loves doing experimental cooking.
Peripheral
Customer
For those have a regular need of herbs at home, small organic stores and cafes that support natural food.
Customer
Relationships
1. Adopt-Nurture-Cherish-Repeat service.
2. Community platform of growers.
Social Impact
Over the period this can scale beyond personal level and get into a revenue model for individuals as micro businesses leading to a collaborative consumption model in society.
Snapshot of Research & Experiments
Final concept after several rounds of prototyping & testing
An easy to start hydroponics kit for gardening enthusiasts. The business model canvas for the same was also proposed.
I discovered the immense value of rapid prototyping and swiftly developing business ideas and models. Through effective ethnographic research, we gained deep insights into user behaviors and needs, enriching our solutions. These insights became the cornerstone of our compelling business pitch, transforming concepts into actionable, impactful strategies within tight deadlines.
