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Cornerfetch
Everything started when I got bored seeing the same old fashioned, often overdone door handle hardwares found in the Indian market. Thus the end users were left with no much options. All I could do was to start thinking from scratch, for which I went back to the basics of geometry.
First thing which came to my mind was a circle, a square and a triangle. This was my plot and these were more than enough to make the magic happen. A portion of the geometry makes up the handle and a full geometry as the rosette.
Organisation
Godrej & Boyce, Mumbai, India
Year 2014 / 2015
Contribution
Product Design, Packaging, Identity
Accolade/Year
India Design Mark 2018
Why Cornerfetch?
Most door handles are fixed either Vertically or Horizontally, thus fetched (grabbed/picked-up) in same fashion. These designs were made to make a difference both aesthetically and ergonomically. To make a Corner fetch.
A dash of finer design elements
Circle with a Radius / Square with a Chamfer / Triangle with a Crease.
The name identity for each models were also designed to resemble the character of the form by keeping an element of the form in them, for easy recall in the market and among sales champions.
These are used along with the premium Rimlocks of Godrej which requires just a door handle and a keyhole rosette on outside. The concept had gained good reviews in the market soon after its launch.
