mylock candy
Introducing Mylock Candy by Godrej – a vibrant and playful twist on travel locks designed to make your luggage stand out. With Mylock Candy, it’s not just about security; it’s about adding a splash of color to your travels. Inspired by the irresistible appeal of brightly colored candies, these nonmetal locks are as delightful to the eyes as they are functional. The eye-catching hues make spotting your bag a breeze, while the adorable design taps into the joy of collecting cute, colorful items. Perfect for those who appreciate both style and utility, Mylock Candy turns a travel essential into a fun accessory you’ll love to use.
Company Godrej & Boyce, Mumbai, India
Year/Launch 2014 / May 2015
Contribution Market Study, Concept and Form, Value Proposition, Branding, Packaging
Patent on Padlock Patent 1798/MUM/2015-India IPR
Accolade/Year India Design Mark 2016
Colors and you /Candy
Colors
and you
/Candy
Initially we have launched sugary shades of
Tangerine Tango / Mango Yellow / Citrus Green
/ Blue Grey for the young-at-heart Executive Nerds.
The business later expanded its palette with vibrant Deep Orange / Electric Pink / Misty Violet to satisfy growing market demand.
Originally launched in the market in sugary
Tangerine Tango
Mango Yellow
Citrus Green
and Blue Grey for the Executive Nerds young at heart.
Light-weighted. Strong-hearted.
The design intent was to enclose the engineering with essential structure and clean visual geometry, making a bold yet minimalistic statement- nothing more, nothing less.
Story behind Candy 🙂
The real story behind its creation unfolds one afternoon, post-lunch, when a craving for something sweet led me to my digital tablet. Surrounded by Godrej’s rich legacy of intricate locks and mechanisms, inspiration was everywhere. I happened to glance at an old padlock and began sketching and rendering with my digital stylus. Voila! The form factor turned out adorably cute, and the color choices were as sweet as candy. Excited, I immediately emailed my design head, who always encourages innovation. The timing was perfect as there was a business need for something fresh and vibrant. The rest was pure fun, merging my design with engineering optimization.
