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Pentabolt
Aries
Since its inception in 1897, Godrej Locks remained as a pioneer in securing homes and building trust in India. Pentabolt Aries is the new face of top notch security level model in Godrej portfolio, popularly known as Pentabolt. Infact, this is not just a face-lift but a whole bunch of value addition in terms of unique features, user interaction, finish and communication. A project which demanded dedication and innovation along the whole evolution process, making it one of a kind of revolution in mechanical main door locks in India.
Company
Godrej & Boyce, Mumbai, India
Year/Launch 2014-15 / 2016
Contribution
Research, Product Design, Mechanisms, Value Proposition, Vendor meets. DFM/DFA support, Identity, Graphics, Packaging, Student mentoring.
Patent
Accolade/Year India Design Mark 2018
Mechanical is still foul free
With a limitation of not having any electronic operations/interface, surpassing the existing notion of a mechanical door lock using efficient physical interaction and cognitive communication was the challenge. With clever innovation on security strengthening methods, robust engineering execution embodied on three different variants, the Pentabolt Aries addresses the diverse needs and usage patterns of vast set of users.
Form & Finish
Vegas Gold and Roman Silver stands with distinct characteristics to suit the interior decor of a home, whether it’s plain shade or a wooden door. More than a lock, it is said to grab attention and get appreciated on its metallic but glossy micro shimmery finish. It is still doubtful whether finish follows form or vice-versa in this piece of glory.
Loaded Interaction
With a limitation of not having any electronic operations/interface, surpassing the existing notion of a mechanical door lock using efficient physical interaction and cognitive communication was the challenge.
Graphics/Packaging
The package itself was made self explanatory talking about the product features and in detail once the lid is opened. Each set of features related to the lock are mentioned on its respective four sides. Working with an industry expert in packaging to execute the task was an added learning. Designing graphics and related identities are integral part of packaging and branding. (Brand logos Godrej/Evva are copyright of respective organisations.)
Commercials
Commercial 1
Interviewing a Robber
Despite the uncomfortable nature of the discussion, these men were quite forthcoming in sharing their experiences. Due to which the world will now have a whole new understanding of home safety and will hopefully start giving this issue more serious thought.
Play Video
Commercial 2
30 Trillion Key Combinations, as unique as one’s DNA
Presenting the Pentabolt Aries, the most advanced mechanical lock. Loaded with cutting-edge features, this lock is stylish, strong and convenient. It’s quite simply the perfect safety solution for your home and loved ones.
Play Video
Commercial 3
#AllSafeHere by Godrej
To mark India’s 70th Republic Day, Godrej has launched the campaign, “All Safe Here”, highlighting Godrej’s contribution to India’s safety. From securing homes with its unpickable locks to securing workspaces, banks and more. Godrej has been continually at it.
Play Video
Other Media
Pick of the Month
Better Interiors – February 2017
This is a Design & Engineering Marvel
Pentabolt Aries at “DESIGN:THE INDIA STORY” Exhibition
Pentabolt Aries was a part of Indian design journey story at “Design: The India Story” Exhibition in January 2017 curated by Ms.Divya Thakur (Founder, DesignTemple) in association with Godrej, at Chhatrapati Shivaji Maharaj Vastu Sangrahalaya (formerly Prince of Wales Museum of Western India, country’s premier museum dedicated to the biographies of objects from India and abroad.
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