Pro Series Knives

where every cut is a creation

Pro Series Knives

where every cut is a creation

Professional/semi professional heavy duty knives, namely cleaver, chef and bread knives for Godrej Cartini portfolio.

Company

Godrej Cartini, Mumbai, India

 

Year/Launch

2014 / May 2015

 

Contribution

Research, Market Study, Concept and Form, Value Proposition

It is important to be comfortable with the knife as we work. There are several different ways a knife can be held. The way one holds the knife will be determined in part by the way the knife and hand fit one another. Hence ergonomics takes up a vital role in this project.

About this website

My web curiosity journey began back in school days (2002) after stumbling upon a small cute book on HTML named “The Rough Guide to The Internet by Angus J Kenny”. Over time I explored MS Frontpage, Dreamweaver, modifying ready template codes and now on a WYSIWYG editor.


With a keen interest in visuals, technicalities of hosting, trying new developments in this industry remained a fun project.


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