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A designer and radical thinker passionate about problem solving creating new fabric of experiences by knitting diverse domain learnings. Intelligent mechanisms, efficient interactions, evolving technologies, digital/print graphics, typography, ethnographic research, design thinking, usability studies, human behaviour analysis and design strategy keeps me excited in any design process. Initially worked in the domain of home security, later forayed into designing strategy/product innovations in the area of home spaces for a brighter living and presently in the aviation domain.
“Design is a wonderful tool, the way we apply it is the skill.”
Jasinth Manayath Vadakkayil
12+ years of design expedition
Experience
“I am fortunate to work with diverse industries and make solutions in the areas of Defence R&D Organisation, Home Security & Hardware, Kitchen Productivity Tools, Furniture and Homewares, Aviation Big Data which gave an unparalleled exposure, packaged with a multitude of process learnings.
Over time I gained know-how of aligning design processes by developing solutions adhering to the exact need of the business and how to make solutions operating within a cost because an overdone design is also a bad design.
Over the last half-century, companies have dramatically increased their knowledge of how to make things. This has resulted in users having more choices, which causes companies to be less certain about what to make. As a third layer of learning, this is when I practised a Structured Innovation Process to innovate potential ideas for businesses to help them decide what to make than how to make.”
“I am fortunate to work with diverse industries and make solutions in the areas of Defence R&D Organisation, Home Security & Hardware, Kitchen Productivity Tools, Furniture and Homewares, Aviation Big Data which gave an unparalleled exposure, packaged with a multitude of process learnings.
Over time I gained know-how of aligning design processes by developing solutions adhering to the exact need of the business and how to make solutions operating within a cost because an overdone design is also a bad design.
Over the last half-century, companies have dramatically increased their knowledge of how to make things. This has resulted in users having more choices, which causes companies to be less certain about what to make. As a third layer of learning, this is when I practised a Structured Innovation Process to innovate potential ideas for businesses to help them decide what to make than how to make.”
Strategic Designer – Digital Alliance (Jan 2022 – Present)
Airbus, Bangalore, India
Exploring new breakthrough ideas in the domain of aviation through innovations and partnerships for Digital Alliance initiatives of Airbus. Driving design thinking, research, UX strategy in a collaborative multi-disciplinary team environment, addressing end users needs aligning with the business goals, market viability and technical feasibility. In a nutshell, studying the world of big data in aviation to come up with digital solutions to our global customers’ problems/needs by applying design/systems thinking process and methodologies.
Deputy General Manager – Design Strategy, CX, UX (Aug 2021 – Dec 2021)
Assistant General Manager – Industrial Design, Design Strategy, CX, UX (Feb 2017 – July 2021)
Sobha Limited, Bangalore, India
Industrial design lead, prototyping, project management, defining design process and review mechanisms, design strategy, team building, process development across support domains, branding/graphics-digital & print, established/managed in-house photography studio, designing workspace tools, setting guidelines for e-commerce/imagery, web UX/UI development for Metercube, Furniture & Homeware venture of Sobha Limited.
Senior Manager – Design Research & Business Innovation (Nov 2015 – Jan 2017)
Innovation & Design Center (IDC), Godrej & Boyce, Mumbai, India
Research, conceptualise, prototype and propose innovative ideas as a business case, in the domain of future productivity tools for kitchen/home environment. Collaborated with faculties of Institute of Design, IIT Chicago, to practice/drive a culture of design thinking within the organisation by following a structured human centered design process.
Senior Manager – Industrial Design (Sept – Oct 2015)
Manager – Industrial Design (May 2012 – Aug 2015)
Godrej Locking Solutions & Systems, Godrej & Boyce, Mumbai, India
Godrej Cartini, Knifes & Scissors Division, Godrej, Mumbai, India
Product development and project management of premium rimlocks, mortise locks, padlocks contemporary handles & hardwares as per new product development cycle and market demand. Design & develop products for Godrej Cartini under the same business vertical.
Associate Designer – Intern (Sept 2011 – Mar 2012)
Integrated Design Services (IDS), NID, Ahmedabad, India
Research and design development of SONAR echo sounder for Naval Physical and Oceanographic Laboratory(NPOL),
Defence Research and Development Organisation (DRDO) – Ministry of Defence, Govt. of India.
Education
“From putting the brain into logical thinking linked with computer science engineering to a passion turned career in design opened a gateway of mixed interests for me to experiment with. In fact, I inculcated a true interest in understanding codes and their behaviour when situations came as a need to give life to design. Being able to relate to the logic of the back-end is vital.
Now, technology being in the forefront of design solutions, I always try to explore and welcome challenges in learning new platforms, be it physical or digital, because one cannot stay independent to the other.”
“From putting the brain into logical thinking linked with computer science engineering to a passion turned career in design opened a gateway of mixed interests for me to experiment with. In fact, I inculcated a true interest in understanding codes and their behaviour when situations came as a need to give life to design. Being able to relate to the logic of the back-end is vital.
Now, technology being in the forefront of design solutions, I always try to explore and welcome challenges in learning new platforms, be it physical or digital, because one cannot stay independent to the other.”
Post Graduation
Master of Design (M Des)
Industrial Design (Product Design), National Institute of Design (NID), Ahmedabad, India (2009-12)
(Worked with NPOL, DRDO, Govt. of India)
Exchange Programme
Industrial Design
Hochschule Hannover (HsH), University of Applied Sciences & Arts, Germany (2010-11)
(Worked with Kaba GmbH & Wertheim GmbH)
Graduation
Bachelor of Technology (B Tech)
Computer Science & Engineering, VJEC, Kannur University, India (2004-08)
(Worked with Rhydo Technologies, Cochin in Embedded Systems and .NET programming)
Certification
Horizon Program on Design Strategy (6 months, 2015-16)
Institute of Design, Illinois Institute of Technology (IIT), Chicago
Enterprise planning, strategic leadership, disruptive innovation, international/industry best practices, balanced portfolio
Skills & Interests
“Since early days, being exposed to hand & power tools, playing with materials to convey an imagination with a tangible outcome was true happiness.
Learning new skills with the changing time, interests in new gadgets and digital technologies helped me transform. Being open to mixed interests and skillset is my strength, and would continue to be so.”
“Since early days, being exposed to hand & power tools, playing with materials to convey an imagination with a tangible outcome was true happiness.
Learning new skills with the changing time, interests in new gadgets and digital technologies helped me transform. Being open to mixed interests and skillset is my strength, and would continue to be so.”
Materials & Manufacturing Processes
Hands-on with wood, metal, ceramic, plastics, paper, FRP etc. and using power tools. Know-how of common manufacturing processes, mechanisms in locks/hardware/other industries. Know-how of common manufacturing processes involving wood, metal, joineries, upholstery, hardware/fixtures in furniture industry.
Softwares & Tools
Adobe XD, Sketch, Figma, InVision, WordPress/Elementor, Rhino, Alias, Keyshot, Photoshop, Indesign, Illustrator, Final Cut Pro, Premier, iMovie, Dreamveawer, Lightroom, Microsoft Office Suite, Basic: PHP, HTML, C/C++, VB.NET, MySQL, Access. Also a mindset to brush up knowledge when in need.
Design Methods
Sketching, Design Sprint, Design Thinking, User journey maps, Ethnographic research, Design research, Wire framing, Structured Innovation Process etc.
Languages
English, Hindi, Malayalam, German-A1
Interests
UX/UI, Products/Interactions, Technology & Gadgets, Graphics and Print, Typography, Videography, Portrait/Product/Food Photography, Customised Gifting, Packaging Design, 3D printing, Web design.
Patents
A receptacle being fixed in a door frame for door locks (Filed 19 Aug 2015 in 3142/MUM/2015A)
A covering assembly for key way slot in a padlock to prevent entry of any foreign material inside the key way slot (Filed 6 May 2015 in 1798/MUM/2015)
“Lives on the edge, Loves through the lens, Laughs when in doubt”
Contact me at hello@jasinth.com
